In a world where giant companies like Amazon, Google, and Microsoft dominate by leveraging oceans of Data, small businesses are left navigating blind. These tech titans thrive—even when selling similar products—Not because they arent competitors or rivals but because:

  1. They analyze
  2. They optimize
  3. They win
  4. They don’t guess
and that's the secret.

But what if even a boutique in Nairobi , hardware in meru, or a local kiosk in Kisumu could have the same edge?

dericBI was built from that belief.

We deliver powerful insights without requiring complex systems or big budgets. Whether you're tracking sales through notes or restocking from memory, dericBI helps transform raw habits into smart decisions.

👤 Meet the Founder – Deric Marangu

Deric Marangu Founder & CEO

You're not just using a tool—you're working with a genius in this.

A quiet observer with sharp instincts, Deric Marangu saw something others missed. Armed with a bachelor's degree in Business Information Technology and a gift for simplifying complex patterns, he noticed small shops suffering while big tech thrived on data which is unfair to SMEs.

"I believe data should be accessible to everyone—not just those with servers and strategy teams. dericBI is my way of making that happen."
Deric Marangu, Founder & CEO